Create Buzz – Shine Design



Strong, strategic advertising, whether in newspapers, in magazines, on billboards, or in literature, must grab the audience’s attention, speak in their language, quickly communicate an unforgettable and meaningful message, and inspire them to take action. That’s quite a trick, given the amount of clutter and super saturation of messages already out there. But it can be done and we do it. Shine creates highly effective magazine ads that are creatively compelling, perfectly targeted and demand response. And our secret is that everything we do is built on a solid framework of sound strategic thinking. If the message isn’t right, no amount of creativity will get your product sold! So we begin every project with a strategic worksheet that identifies the best target audience, defines the best reasons to buy, and outlines the message platform for the ad. That’s the kind of marketing groundwork that assures success even before we apply our creative talents. In addition to developing advertising, we’ll help create your entire advertising campaign, negotiate the best media rates, and keep everything flowing on time and on budget. ADVERTISING YOU CAN AFFORD! We know print advertising is not inexpensive. But powerful thinking, innovative strategies and outside-the-box creativity make them effective. And that translates to more bottom-line sales for each marketing dollar you spend. The fact is, in creativity and impact, our ads rival anything produced on the market today. In addition, our branding and marketing strategies are the result of working with scores of clients whose budgets required us to out-think their competition rather than out-spend them. We also shine brightly in related areas like corporate identity campaigns that include items such as logo development, brochure design, presentation folders, stationery layouts and more.


From designing and placing banner ads to determining how to get the most out of one’s directory listings, Shine can help with all of your online advertising objectives. Our approach is very oriented to achieving a high ROI so our media placement activity is geared towards identifying sites that will not just generate traffic, but rather provide the type of visitors that are most likely to purchase or inquire. It is important to note that most online advertising does not generate the return that SEO and PPC do, but since it also serves to build your brand name, increase your site’s exposure, and generate more visitors; it can be a very important part of your comprehensive online marketing campaign. It should also be noted that some advertising and sponsorships would help build your site’s link popularity, which, in turn, will aid our organic search engine optimization efforts. In a typical project, we analyze online advertising opportunities with media sites, portals, and directories that target our client’s primary market, rank well for our client’s desired search terms, or show up in the back links of competitive sites ranking well. Today’s savvy shoppers love search engines for finding & buying products online. Search for even the most obscure items and search engines will immediately show you thousands or even millions of pages mentioning those items. Scan through the top 50 search results and you’re almost certain to find exactly what you were looking for. Quite a convenience! For online merchants, it’s not so fabulous. If your store doesn’t appear near the top of the search results, those shoppers are very unlikely to ever visit your site. It’s a matter of being “lost in the crowd”. Email Marketing for many companies, search engine marketing remains the single most cost-effective method for generating business from new prospects. However, we all know that the easiest sales come from those who already know your company and trust it. Email marketing provides an extremely cost-effective way to stay in front of your most important market on a consistent basis. Utilizing your existing database of clients and prospects, we can implement programs to communicate with them in a timely, cost effective manner. Common programs include: Weekly, Monthly, and Quarterly Newsletters, New Product Announcements, and Promotions.


Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral promotions may take the form of video clips, interactive Flash games, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed. Banner advertising can be utilized by strategically placing banner ads on popular sites, we can help advertisers cost-effectively deliver their message to very specific audiences. Shine’s SEO SERVICES or Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are what it takes to make your store stand out from the crowd. We know how to ‘tune’ every aspect of your website – every page, every headline, every image – to rank high in search engine results. Our full-time staff of SEO and SEM specialists has the technical expertise to make your store rank high in search engine results. We never use ‘spamming’ techniques that could get you blacklisted. Pay Per Click Management: – Keyword Targeting – Ad Development – Conversion Tracking Our SEO and SEM services include: – Search Engine Optimization Services – Pay-per-Click (PPC) Advertising – Affiliate Marketing.


STEP 1 – STRATEGY: Our team of Viral Marketing experts will deploy an overall strategy that targets the key demographics, geographics, etc…of the client’s target audience.

STEP 2 – APPLICATION CREATION: Our designers and developers will create a microsite, widget, video, etc… that has a “stickiness, shock value, etc…” and will create the user interaction which will help spread the infection. 

STEP 3 – PRE-LAUNCH / VIRAL SEEDING: We will begin the social engagement process by targeting the appropriate audience on each of the Social Networking communities as determined in the Viral strategy. These identified users or “friends” can be key allies in determining the overall success of the campaign. 

STEP 4 – LAUNCH OF VIRAL MARKETING CAMPAIGN: The Viral campaign is launched and all tracking features are in place. Our “Viral Grunt” team will actively start the blogging, social engagement, pay per click (where applicable) process and the Virus is now airborne. 

STEP 5 – ANALYSIS: We will monitor several aspects of the Viral Campaign on a daily basis including traffic, referrers, downloads, user reviews, etc…to maximize the success of the campaign and make the proper adjustments when needed.VIRAL MARKETING SERVICES: Microsite Design and Development. Shine has the creativity to think outside the standard online marketing box. Creating and marketing a unique microsite that is passed on via word of mouth could be the Viral Marketing solution you’re looking for. We can develop widget applications and completely integrated flash microsites that will enhance your brand and get the word out that your new microsite should be seen by all. Twitter Marketing Twitter offers unique opportunities for the enhancement & expansion of traditional marketing and social media marketing campaigns. Twitter holds great potential for improved online communication, collaboration and relationship building for business. Facebook Marketing From creating a company profile page, to targeted advertising, to full blown Facebook Application development, DHS has the ability to get you exposure on the internet’s fastest growing social application. Myspace Marketing Having a company Myspace page can be integral in gaining exposure and improving Viral Marketing results. We can professionally design your company’s Myspace page and develop a network of friends to carry your Viral message through one of the internet’s top social communities. Youtube Marketing Creating interesting video content on Youtube has been a tool many Viral Marketers use to gain company or product exposure. We offer consulting and marketing of your company’s YouTube videos through Video Optimization for a greater presence on the major Search Engines. Social Networking Shine offers social consulting to help your company grow beyond it’s current bounds using online social networks. We can help build successful and active social communities on several of the internet’s top social networking communities relevant to your company’s target demographics.Social Bookmarking Post your new microsite and promotion where it counts. We’ll post on several high traffic Social Bookmarking sites including Digg, Delicious, etc… bringing quality traffic to your Microsite that can also enhance the success of your company’s Viral Marketing campaign. Blogger Reviews Shine has a dedicated network of active and popular web bloggers that can make your Viral Marketing campaign spread like a wildfire. Our team of bloggers already have exisiting blogspots where they will post your promotion with reviews and get the word out in a trusted manner. Viral Marketing Reporting The Viral Marketing experts at Shine will implement sophisticated web anayltics into your new microsite or website that are dedicated to tracking all of your Viral Marketing campaigns conversions. Our Viral Marketing reporting is first class and can track the success of your Viral Marketing campaign in several areas including comprehensive traffic statistics, application downloads and referrer lists. Viral Marketing tends to be an unpredictable way to advertise, but with our strategic approach to Viral Marketing, our Viral Marketing experts will guide you through the entire process and create the conversions your Company is looking for in all your future Viral Marketing campaigns. Contact us today to find out how we can bring the world of Viral Marketing to your online strategy! Let the Viral Marketing experts at Shine create explosive Viral Marketing campaigns that takes your business to the next level! Viral Marketing campaigns can be customized to fit almost any Viral Marketing budget. Please contact one of our Viral Marketing experts today to get more info and a free Viral Marketing quote!
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